write | design


Offering a variety of creative skills with a history of exceptional customer service and client satisfaction

About Falstaff

Hi! I’m David Pike. In 2011, I established Falstaff when I began serving clients as a freelance writer and designer. Primarily focused on the healthcare industry, I specialize in proposal and content writing, digital and print design, digital art and illustrations, and animation, which incorporates 2D and 3D software, video editing, and audio recording and editing. 


Design Clients

I’ve worked with numerous clients, including:

  • AngelEye Health
  • Emdeon (now Change Healthcare)
  • Lumeris
  • MedSolutions (now eviCore)
  • Monroe Carell Jr. Children’s Hospital at Vanderbilt
  • SpecialtyCare
  • Vanderbilt University Medical Center
  • YourCareUniverse
Design Services

I’ve produced a variety of design projects for clients, including:

  • 3D Images
  • Billboards

  • Brochures

  • Direct Mailers

  • HTML Emails

  • Flyers

  • Illustrations

  • Motion Graphics

  • Print Ads

  • Print Banners

  • Rack Cards

  • T-Shirts

  • Web Banners

Proposal Clients

I’ve completed over 225 proposals during my career, resulting in $3.8 billion in revenue for my clients, including:

  • Care to Care
  • Carnahan Group
  • Emdeon (now Change Healthcare)
  • Hamilton-Ryker
  • Lumeris
  • MedSolutions (now eviCore)
  • Total Transit (now Veyo)
Proposal Submissions

I’ve submitted proposals to some of the nation’s largest healthcare entities, including:

  • Federal Agencies: Centers for Medicare and Medicaid Services, the Department of Labor, the Department of Defense
  • Payers: Aetna, Amerigroup, AmeriHealth, BlueCross BlueShield, Cigna, Coventry, Humana, UnitedHealth Group, and others
  • Providers: Cedars-Sinai, Community Health Systems, HCA, Johns Hopkins, Mercy Hospital and Medical Center, Tenet, Triad, and others
Lines of Business

I’ve learned about numerous client operations in order to provide content and design services, including:  

  • Behavioral Health
  • Business Process Outsourcing
  • Claims Management
  • Community Health Needs Assessments
  • Electronic Data Interchange
  • Electronic Remittance and Payment
  • Eligibility Verification
  • Fraud and Abuse 
  • Healthcare Payer Services
  • Human Resources Training
  • Hospitals and Health System Services
  • Pharmacy Benefits Management
  • Safety Consultation
  • Transportation
  • Utilization Management


Proposal Writing Testimonials

David knows how to organize, diligence, and draft RFPs. He has successfully drafted RFPs for multiple clients of mine in completely different sectors of healthcare. He takes the time necessary to understand the business, the stakeholders in the business, and the requesting organizations. His ability to organize and communicate leads to great drafts and great results.

Heath Clark
Clark Business and Health Law

As an RFP coordinator, David is a dream come true. We contracted with David to just write our RFP responses, but he did so much more. He attended our RFP meetings and fully engaged with the Total Transit staff in the end giving us a finished product that I could take to the printers for printing and assembly. Great job, and I hope to work with him again!

Jennifer Blankenship

Total Transit

David has mastered the ability to articulate complex and detailed healthcare content into clear yet thorough and powerful responses for proposals and RFPs. In addition to his writing abilities, it is his integrity that shines, David is incredibly hard-working, responsive, and client focused.

Greg Zullig


I was lucky enough to work with David on a number of RFP projects while he was at Emdeon. David was responsible for collecting the answers for the RFPs and providing them in a well written format for myself (along with my team) to review. Every RFP we received from David was professionally written, easy to review and edit, and usually came to us with very few items we had to address. It certainly made the entire RFP process with Emdeon very efficient. It was a pleasure to work on these documents when we knew David was involved. David not only wrote the RFPs in a professional manner, but he managed the entire process, so it was easy to be a part of. He let myself and others know what we were responsible for, what our timelines were, and what our overall deadline was. He followed up with updated versions so all of us were working from the latest documents. He truly treated my team, along with others that were involved in the process, as trusted colleagues whose time and effort he respected and did not want to waste. He was always able to manage the smallest details without losing site of the overall big picture.

Brian Barlet

I had the pleasure of working on several projects with David while he was with Emdeon, and I can’t say enough about him. Creative, thorough, organized, professional, punctual, competitive, and an intelligence for B2B solutions. I would work with him again on any project because I think great people produce excellent results…and that is what you’ll get from David.

Ben Cortright


In recommending David, I want to be sure to emphasize his design work, project management skills, and customer service approach. My experience with David was as a VP of  Sales requiring highly customized pieces for prospective clients. Selling into CMS, Deloitte, BHI and more, each deal required a deep understanding of the prospect and capturing the unique message each time. I was always impressed by David’s ability to take an idea or concept and turn it into a presentable document that made sense, identified key areas of value, and was visually pleasing. I still use some of his work as a starting point today. If you have a complex problem or solution you are trying to explain, he is your man. 

Bradley Towle

David’s approach to collaboration sets him above the rest. His easy going nature combined with his insight and thoroughness help him accomplish a great deal in a short time. His work products are always of the highest quality. All of this spells value for his customers. I look forward to working with him again and again.

Patrick Bork


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